Audience Monetization
Data can be collected into a DMP from various sources, including the actions users take on their sites, the information consumers provide them and data from third parties. If effectively organized and analyzed, this data offers insights that help them to deliver customized experiences and run more effective ad campaigns.
A DMP is a unifying platform for collecting and merging data fragments about your audience from a variety of online, offline and mobile sources. Aggregating first-, second- and third-party user data from these channels within a Data management platform allows you to identify your audiences and refine your messaging to create more meaningful connections and run more successful ad campaigns.
Ultimately, any business decision comes down to the bottom dollar. How can you attract, retain, and upsell more consumers? It’s all in how you target your audiences, and that is precisely where a DMP can come in handy.
At the core of a DMP, however, lies something much more significant than hoarding information. It does pull your data from these locations to compile them in a single database, but siloed data don’t accomplish much on their own without the second step of applying the data retrieved. That’s why the DMP aims higher.
